I had pick up naturally straight on a visit to the U.S. after hearing so much noise about it on a workshop I attended at the Aveda institute in February and I'm impressed, Since trailing it on our salon guests even our weekly guests have complemented how great there blow-dry's have been staying in from week to week.
How it works.
progressively straightens curls with every use
Towel-dry your hair. Thoroughly apply naturally straight styling creme in sections and blow-dry. Flat-iron if you wish.
TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair)
FOR EXTREME CURL
Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style
Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
You can also flat iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
Naturally straight will be in salon from June 2014.
- As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
- Organic cassava root helps form a barrier against intense humidity to help you forget about frizz
- Straight styling becomes faster and easier
*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair)
FOR EXTREME CURL
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